Reaching the LOHAS market

Do you know what the LOHAS market is ?

I didn't know until earlier today when I followed a tweet which led me to an article on McDonalds Corporate Social Responsibility report.

This provided a bit of "food for thought"....

There's plenty of information here on McDonalds' attempts to be more sustainable, in terms of their equipment and working routines, and sourcing.
One that I will follow up when I have a moment...

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