I bought Heima when it came out - it was a great resource for teaching about extreme landscapes, and the music was from one of my favourite bands. Had the pleasure of seeing the band, and singer Jonsi solo. Now, several years on, Sigur Ros have released another set of music from the tour, but unlike many bands who would assume that you had to buy the music all over again, Sigur Ros had a plan, as tweeted on their Twitter stream, and also on the website.The REDEEM code to download the additional music was available to existing purchasers: you needed to send a picture of you holding the DVD.
I sent off a picture of me holding my DVD and back came the redeem code to allow me to download the extra music...
Excellent customer relations practice !
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