If it's brown it's cooked...

But this burger appears to be burnt...

However, it's another example of glocalisation.
This is where a global company adapts its product so that it is relevant to a local market, but retains the global branding.

Just putting the finishing touches to a resource for the TeachIt Geography website, which explores some of the examples of glocalisation that are connected with the fast food industry.
Here's a Telegraph article on the burger, which includes an image of the charcoal cheese that goes into the burger.

And also a Guardian article which tells more of the story.

Do they come with chips ?