Thanks to Ian Cook for the tipoff to this article
It's a nice exploration of the idea of consumption and waste.
I was particularly taken with this information from the article, which describes a 'machine' to turn Coca Cola back into drinking water.
Smits' research revealed that the production of one litre of Coca-Cola can use up to nine litres of clean drinking water, a fact he described as "absurd".
"In some parts of the world people don't have access to clean drinking water, but you can buy a bottle of Coke there," he said.
Sustainability anyone ?