Tuesday, 29 March 2016

Tesco's new food brands...

Bought some potatoes earlier, which were from Redmere Farms apparently. The label said that it's somewhere in Lincolnshire, so I looked on Digimap for Schools, and couldn't find it...
The reason is that this is part of a new Tesco branding for their suppliers, which hasn't gone down well with some people, including the NFU and Soil Association.

Of course, this is just part of branding products in the same way as a lot of products are associated with fictional places.

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