Last week I drove through the village of Holme-next-the-Sea, near Hunstanton, but this is not about that.
There's also this track by Genesis, with a very literal video accompaniament...
But it's not about that.
This piece in the Guardian refers to the Cornish town of St. Ives which has plans to have a referendum on second home ownership.
The plan is to reduce the number of second homes in the town. It refers to the term 'financial cleansing' which refers to the pricing out of local people by the soaring house prices in such tourist honeypots.
Similar settlements have lost their identity a little, as in 'Padstein', or Padstow.
However, there are other views on the value of this sort of development and how rebranding can turn around the fortunes of a town.
Going to be exploring this in more detail over the summer...