Term of the day: psychological distance

As mentioned in this article on the bleaching of the coral reefs of the Great Barrier Reef.

Psychological distance is a construct that measures the “distance” of an event or object in terms of geography, time, cultural similarity and factual certainty. If something is nearby, likely to occur soon, involves people like you, and the facts are certain, that “something” is considered psychologically close. The closer it is, the more likely you are to perceive it as concrete and be willing and able to act on it.