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A raven worth praising
Fjallraven is a clothing brand which I've liked for some years now, for it's functional style. They also have a good approach to their corporate social responsibility.
"Our goal is a healthier outdoor life, now and for future generations." Aiko Bode, Fjällräven's Chief Sustainability Officer, explains how we work with sustainability throughout the entire company.
Fjällräven makes functional, timeless and long-lasting outdoor equipment – all in order to have the lowest negative impact on the environment as possible. But our responsibility goes beyond our products. In 2013 we launchedThe Fjällräven Way, guidance tool for our sustainability work, where we have chosen the compass as a symbol to show us the way. It contains four areas of activity, with the cardinal directions borrowed from the universal tool for way-finding.