The website FamilyBreaksFinder has produced an interesting map and associated word cloud which collates the tourist slogans from countries around the world, and explores what words and messages are used to put across the main essence of a country to potential visitors.
The choice of words is interesting. A range of images are also associated with the words of course when ads are produced.
The UK's slogan has changed a few times, and there are also separate slogans for Scotland, Wales etc. used from time to time. The #OMGB site doesn't seem to think there's much of interest in the East of England sadly...
There is a source list of the slogans and websites HERE which would perhaps be of use to those teaching Travel and Tourism related courses.
Image: Copyright FamilyBreaksFinder website