Earlier this week, I sent off some ideas for World Cup resources for inclusion on the GA website in due course....
In my research, I came across some interesting angles on stories that could be investigated by students.
The full FIFA report on Russia's bid is here for example and provided some food for thought and ideas.
One of them relates to the sponsors.
There have been some changes in the sponsors - some have pulled out, and some European companies have been replaced by Chinese companies. There has been some disquiet following recent events, and comments by Boris Johnson on Russia.
One company that remains linked is Anheuser Busch, and their Budweiser link. The marketing President is keen to be associated with such as a huge global event, saying in a press release that
This film shows part of their big marketing push, and will apparently include cups that respond to cheering...
Here's more information from the company which helps show it is global in scope: certainly a multinational company through its acquisitions.
In my research, I came across some interesting angles on stories that could be investigated by students.
The full FIFA report on Russia's bid is here for example and provided some food for thought and ideas.
One of them relates to the sponsors.
There have been some changes in the sponsors - some have pulled out, and some European companies have been replaced by Chinese companies. There has been some disquiet following recent events, and comments by Boris Johnson on Russia.
One company that remains linked is Anheuser Busch, and their Budweiser link. The marketing President is keen to be associated with such as a huge global event, saying in a press release that
This film shows part of their big marketing push, and will apparently include cups that respond to cheering...
Here's more information from the company which helps show it is global in scope: certainly a multinational company through its acquisitions.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck's®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Chernigivske®, Cristal®, Harbin®, Jupiler®, Klinskoye®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, Sibirskaya Korona® and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of nearly 200,000 employees based in more than 50 countries worldwide. For 2017, AB InBev's reported revenue was 56.4 billion USD (excluding JVs and associates).Visit us @ www.ab-inbev.com Like us @ www.facebook.com/ab-inbev Follow us @ www.twitter.com/abinbevnews
Of course, using an alcohol company with students needs to be done with some thought, and you'll probably find their website is age restricted and blocked in school anyway...Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck's®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Chernigivske®, Cristal®, Harbin®, Jupiler®, Klinskoye®, Michelob Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, Sibirskaya Korona® and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of nearly 200,000 employees based in more than 50 countries worldwide. For 2017, AB InBev's reported revenue was 56.4 billion USD (excluding JVs and associates).Visit us @ www.ab-inbev.com Like us @ www.facebook.com/ab-inbev Follow us @ www.twitter.com/abinbevnews
Update
The Telegraph also reported on possible wage issues relating to the people who make the replica kits which are for sale at a number of Sportswear shops in the UK. The reported wage would still make the garment workers well paid compared to many in Bangladesh however...
There are no Top Trumps kits or flag quizzes and wordsearches in the ideas unfortunately.
Also this tweet looked worth exploring with students...The Telegraph also reported on possible wage issues relating to the people who make the replica kits which are for sale at a number of Sportswear shops in the UK. The reported wage would still make the garment workers well paid compared to many in Bangladesh however...
There are no Top Trumps kits or flag quizzes and wordsearches in the ideas unfortunately.
World Cup 2018 squads number-crunched by age and experience pic.twitter.com/bXf74q26od— Nick Harris (@sportingintel) June 4, 2018
Comments