VISA: the High St

While we're on the topic of Christmas ads (having shared the Iceland one over the weekend), VISA have made their first ad in a bid to support the High St. This comes at a time when there are special pressures on the High Street.



If you search the #KeepitlocalthisChristmas there is a YouTube gallery which has some interviews with some of the people in the ad.
This comes at a time when the High Street is under particular pressure.
Several High St names are closing some or all of their store.
New Look has said it will lose 120 of its stores.

According to this BBC report, in total around 14 stores a day are closing on the country's High Streets.
This has resulted in the loss of thousands of jobs, and a declining opportunity for those people who rely on their local High St. for shopping and services such as banking.

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