Glocalisation is the process of large firms adapting their offering to suit local audiences (and often to get rid of local competitors)Starbucks in China article here has some examples of this, with regards to the coffee chain in an old article.
What other examples can you find?
Check some of the McDonalds menu variations as well over on Matt Podbury's website.
Image: Starbucks coffee and pie (in Madrid) - shared under CC license by Alan Parkinson
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