Thanks to Anthony Barlow for the news that Project Wild Thing is now free to view on Vimeo for the EASTER WEEKEND only.
I blogged about this when it first came out.
PROJECT WILD THING from Green Lions on Vimeo.
Here's the description of the film.
World Premiere @ Sheffield Doc Fest 2013 - TOP 10 Audience Choice
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature...literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?
greenlions.com
“A great experiment – but you’re up against money beyond our wildest comprehension”
Chris Packham
“Doomed but magnificent. Like charging machine guns with a cavalry regiment.”
Simon Middleton, Build a Brand in 30 Days
"A ridiculous attempt to sell nature as if it were soap powder. I buy soap powder."
Jonathan Leake, The Sunday Times
"A gripping story of the desperate struggle to lead our computer-crazed children back to nature."
Harry Mount, The Telegraph
I blogged about this when it first came out.
PROJECT WILD THING from Green Lions on Vimeo.
Here's the description of the film.
World Premiere @ Sheffield Doc Fest 2013 - TOP 10 Audience Choice
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature...literally. In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is Nature past its sell-by date?
greenlions.com
“A great experiment – but you’re up against money beyond our wildest comprehension”
Chris Packham
“Doomed but magnificent. Like charging machine guns with a cavalry regiment.”
Simon Middleton, Build a Brand in 30 Days
"A ridiculous attempt to sell nature as if it were soap powder. I buy soap powder."
Jonathan Leake, The Sunday Times
"A gripping story of the desperate struggle to lead our computer-crazed children back to nature."
Harry Mount, The Telegraph
"Funny, alarming and uplifting, this film will change your life. No other ninety minutes in a darkened room is more likely to get you – or your children – into the great outdoors. An exciting, inspirational exploration of our estrangement from nature and how we can all put some wildness back into our own lives. Every parent should watch it."
Patrick Barkham, The Guardian
Patrick Barkham, The Guardian
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