This was an interesting story that I read about while on holiday...
An app called SMUGGLE TRUCK was developed on the theme of immigration.
The aim of the game was to fill your truck with migrants and try and smuggle them over the border.
The game was apparently refused by the App store, and so was changed to SNUGGLE TRUCK
The designers changed the migrants to fuzzy animals, and the object of the game to driving over the landscape as quickly as possible to get them to the zoo, without losing them out of the truck.
An interesting 'rebranding' exercise.... and a fun looking game !
An app called SMUGGLE TRUCK was developed on the theme of immigration.
The aim of the game was to fill your truck with migrants and try and smuggle them over the border.
The game was apparently refused by the App store, and so was changed to SNUGGLE TRUCK
The designers changed the migrants to fuzzy animals, and the object of the game to driving over the landscape as quickly as possible to get them to the zoo, without losing them out of the truck.
An interesting 'rebranding' exercise.... and a fun looking game !
Comments