A village in Spain was painted blue to act as a location shoot for the new Smurfs Movie
A few weeks ago, the inhabitants of the village voted to keep the village blue. as it had brought over 80 thousand visitors in.
This is an interesting example of rebranding. Also ties in with the issue of attracting tourists. There is a precedent of course in the coloured houses in Tobermory used in the CBBC programme Balamory, although to be fair they were there before the film crews arrived.
Here's an image of some of my son's Smurf collection - he loves them...
Image: Alan Parkinson
Thanks to Judith Roberts for the tip off to this...
Juzcar, inland from Malaga, was transformed six months ago when it was chosen as the set for The Smurfs 3D, becoming the world's first official Smurf Village.
Sony, which made the film, had promised to return the village to its original state, with homes painted in dazzling white, as is typical of southern Spain.
A few weeks ago, the inhabitants of the village voted to keep the village blue. as it had brought over 80 thousand visitors in.
This is an interesting example of rebranding. Also ties in with the issue of attracting tourists. There is a precedent of course in the coloured houses in Tobermory used in the CBBC programme Balamory, although to be fair they were there before the film crews arrived.
Here's an image of some of my son's Smurf collection - he loves them...
Image: Alan Parkinson
Thanks to Judith Roberts for the tip off to this...
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