We often teach about the idea of globalisation and glocalisation.#ttot when in #mumbai don't forget to sample #raspberrysoda a #makeinindia sweet fizzy drink fighting to stay afloat in the 'cola' market pic.twitter.com/cBJGPA5Rru— Uttara Gangopadhyay (@ug_cal) May 13, 2017
This drink seems to be a local survivor against the global dominance of Coca Cola.
Pallonji seems to have survived.
It has done so, by remaining unchanged, sold for a low price point, and distributed in a limited area.
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