Proctor and Gamble are going to be producing a limited edition Fairy liquid bottle in 2018....
What makes the bottle 'special' is that it is made from ocean plastics... although to be fair there may well be a few Fairy liquid bottles languishing at the bottom of the ocean...
The bottle will be made available in 2018 and sets an interesting precedent for other companies making special versions of popular products, or removing plastic packaging perhaps.
Procter & Gamble (P&G) already uses an average of 40% post-consumer recycled (PCR) plastic content across 491 million transparent washing-up liquid bottles globally, but the Fairy Ocean Plastic bottle will be made from 90% PCR plastic and 10% ocean plastic.
What makes the bottle 'special' is that it is made from ocean plastics... although to be fair there may well be a few Fairy liquid bottles languishing at the bottom of the ocean...
The bottle will be made available in 2018 and sets an interesting precedent for other companies making special versions of popular products, or removing plastic packaging perhaps.
Procter & Gamble (P&G) already uses an average of 40% post-consumer recycled (PCR) plastic content across 491 million transparent washing-up liquid bottles globally, but the Fairy Ocean Plastic bottle will be made from 90% PCR plastic and 10% ocean plastic.
Comments