A rebrand for AONBs - now called National Landscapes

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From today, Areas of Outstanding Natural Beauty are now called 'National Landscapes'. This is another change which will impact on many printed resources / textbooks / websites and resources that are under construction which focus on landscape management.

This site has a nice interactive map of the 46 areas but currently has the old name.

Check the website for more details.

Some nice graphics on the Twitter feed - check the thread today to kick start the new association and name. 


From the site:

The new name reflects their national importance: the vital contribution they make to protect the nation from the threats of climate change, nature depletion and the wellbeing crisis, whilst also creating greater understanding and awareness for the work that they do.

This is a significant milestone for the UK and the next step in fully realising the National Landscapes’ vision to be the leading exemplars of how thriving, diverse communities can work with and for nature in the UK: restoring ecosystems, providing food, storing carbon to mitigate the effects of climate change, safeguarding against drought and flooding, whilst also nurturing people’s health and wellbeing.

National Landscapes teams have been at the forefront of delivering natural solutions to the main challenges facing the nation for many years. The new brand underscores their commitment to redoubling their efforts and engaging with a wider audience. In 2019, teams set themselves the most ambitious targets for nature in the sector and continue to work to meet them.

By 2030, National Landscapes aim that, within their boundaries: at least 200,000 hectares of the most valuable natural areas (Sites of Special Scientific Interest or SSSIs), which equates to 1 ¼ times the size of London, will be in favourable condition; 100,000 hectares of wildlife-rich habitat outside of SSSIs will be created or restored, which is roughly nine times the size of Manchester; and 36,000 hectares of woodland, which is a little smaller than the Isle of Wight, will have been planted or allowed to regenerate. National Landscapes Partnerships will also focus on habitat restoration to ensure the protection of some of our most endangered species and increase their work to help more people to enjoy time spent in beautiful places.

As I thought, when looking at the graphics, each National Landscape has been given a new visual identity / logo.

I will be spending part of my Christmas holidays in the Norfolk Coast National Landscape.

I can see an activity where a list of the areas is shown and students have to identify the appropriate logo - it takes quite a bit of knowledge of the landscape and local wildlife to identify some of them...

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