On the rocks...

“In Greenland, we make all our money from fish and from tourism. For a long time, I have wanted to find something else that we can profit from.”

Malik Rasmussen

A surprising story in the Guardian on a new project, and one which has attracted quite a lot of criticism from some quarters.

Its co-founder Malik V Rasmussen said the ice, which has been compressed over millennia, is completely without bubbles and melts more slowly than regular ice. It is also purer than the frozen mineral water usually used in Dubai’s ice cubes.

From the LinkedIn page

Imagine having the purest and freshest ice in the world straight from the untouched glaciers of Greenland. Nature has formed our ice over millions of years with no pollutants or contaminants. Once harvested, it is immediately packaged and shipped to ensure the highest quality for our customers. Our ice can be used for cooling drinks, preserving food, creating beautiful ice sculptures, and more. By purchasing our ice, you will enjoy its exceptional quality and support sustainable and ethical practices in our harvesting process.

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Image: Arctic Ice - Greenland