Fake Farms

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A recent issue explored the Fake farms which are used by some supermarkets to market fruit and vegetables. Nick Eason talked about the problems with this sort of marketing.

It could be a mass-produced tomato from an unsustainable, plastic-covered, Spanish holding, or intensively reared, factory-farmed meat that’s polluting British rivers. With its images of traditional tractors, animals on grass and healthy trees, it’s easy to be fooled by branding that has a bucolic air to it. Every single day, shoppers are duped and it’s an issue emblematic of a deeply dysfunctional UK food system.

For Tesco, they use Nightingale Farms and others.

A Farmers' Weekly article from 2016 shares some concerns about the lack of transparency. 

Where is the food really coming from?