London Flipped - out now from Urban Good

A new map has been released by Urban Good. It's called London Flipped.

It is a true topographical map covering the whole of Greater London and its surroundings, but rotated 180°. With south at the top and north at the bottom, this map disrupts conventional perspectives and helps people re-imagine spatial relationships in London without the pervasive and perverse bias of north-up.

It is printed with two special Pantone inks: a fluorescent orange that you can't miss, and a metallic gold that gives a subtle sheen as the light changes.

I met up with Daniel Raven Ellison recently and he gave me a copy of the map. It can be purchased for £14.99 from the site.

Urban Good also created the maps for two of Dan's other projects: the London National Park City campaign and Slow Ways.

Why not add a copy to your map collection?

"London Flipped is a brilliantly simple psychogeographical conceit. With the old familiar world turned upside-down, established prejudices are confounded. This map is pure liberation. We break free of formal hierarchies and learn to read again."

Iain Sinclair, author, filmmaker, Londoner.

"Wonderful, a genius new way of looking at the landscape of London."

Jack Cornish, author, walker, Londoner.

"A stylish fresh perspective on the world's greatest city. We LOVE this map."

The Map Men: Jay Foreman & Mark Cooper-Jones, broadcasters.

"This radical map invites us to do London differently - to rethink and explore the landscape with a new perspective. It's time to rethink your London orientation!"

Daniel Raven-Ellison, Guerrilla Geographer & London National Park City Founder.