...you've seen 'em all....
The late 50's saw the arrival of the malls off America. Victor Gruen was a scholar of these and his 'recipe' was:
"Take 100 acres of suitable flat land. Surround it with 500 000 consumers who have no access to other commercial developments. Prepare the site and cover the centre with 10 million square feet of building. Fill with the best merchandisers selling quality products at a low price. Decorate with 10 000 parking spaces, and ensure that the site can be reached with excellent, under-used expressways. Finish by decorating with bushes and a small sculpture and serve hot.."
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