How much would you pay for a panini?
Wetherspoons do one for about a fiver.
However, there's a Panini offering that will cost you over £1000. It's from a publishing company called Figurine Panini - or the Panini Group.
The new World Cup Panini sticker album has been released… let the pointless collecting begin…
With 48 nations heading for the tournament in June and July – the largest edition ever – 980 unique stickers, including 68 “special” ones, will be required to fill the 112-page album that goes on sale from Thursday.
Individual packets of seven stickers retail at £1.25 ($1.69), meaning that even with impossibly perfect luck and no duplicates, 140 packets would be required at a cost of £175. Statistically, however, more than 1,000 packets may be required to acquire every player in the album, meaning an outlay of about £1,000.
I use this as an example of consumption and psychology of firms which encourage young people to part with money for things, without knowing what they are buying - the 'blind bag' idea...
Finally, here's an image of my own school exercise books from 1978... complete with vintage Panini stickers.
Get ready for 'Got'.... 'Not got' in school playgrounds...
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